Yesterday ( July 23rd, 2012 ), Designer and Author Chip Kidd wrote an Op-Ed piece for the New York Times Opinion Pages titled, “MetroCards for Sale”. The Article’s main focus is the fact that the Metropolitan Transportation Authority in New York recently announced that it would be selling advertising space on the front of its fare cards to raise revenue. So, Chip offered a few ideas for clever ads that would have real meaning for Subway Passengers everywhere. The graphic shown here is just one example. Please be sure to click this LINK to see the rest that he designed. Plus, while you’re there, we hope you enjoy reading the Article!