Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, Logo Designers give a visual identity to companies and organizations of all types. From Cave Painters to modern Designers, Artists throughout history have been reducing the complex down to simple ideas that communicate with the world.

This video was produced by PBS Television for their OFF BOOK series. For more information please be sure to visit their Tumblr page, thanks. Just click HERE!