Pantone

#PANTONE Announces “Greenery” as the Color of the Year for 2017!

  • date
  • December 28, 2016

 

Pantone, the reference for professional color standards in the design world, has declared a fresh, “zesty yellow-hue” of “Greenery” the Color of the Year for 2017.

Pantone 15-0343 is described as a “life-affirming” shade of green foliage, grass and green apples that evokes the first days of spring and the pursuit of personal passions and vitality.

“Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute.

“Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the re-connection we seek with nature, one another and a larger purpose.”

Greenery follows Serenity and Rose Quartz, which were the colors of 2016.

“The tangy yellow-green speaks to our desire to express, explore, experiment and reinvent, imparting a sense of buoyancy,” said Eiseman.

“Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy.”

 

 

 

 

New Colors, New Stories: Graphic Designer Chip Kidd on Pantone’s 112 New Graphics Colors

  • date
  • March 10, 2016

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Anyone with an interest in Graphic Design knows all about the PANTONE™ Coloring System. They are the industry standard for COLOR relating to print. For those unfamiliar with Pantone we have included a video at the very bottom of this post that gives a brief history.

But, back to the main issue. This year the Pantone company made a major announcement that they will be adding 112 new colors to their color palette. To introduce these new colors they created three promo videos which feature stories on some well known Graphic Designers who all explain what “color means to them”. Chip Kidd was among the list:

 

 

That was a fun video, right? Now check this out. Pantone sells their product in 3 new formats:

The first one is what they call COLOR CHIPS. This is a book with small color chips they can be torn-out to add along to your design work. They help Printers make sure every color is exact.

The next format is their standard FORMULA GUIDE. This is a fan-like color palette which expands to show different color chips. It’s a solid unit.

Then, there’s a thing that’s kinda new called COLOR BRIDGE. This is the standard Formula Guide with another guide that shows what these colors will look like when displayed on the web. This is a very important resource for Web Designers.

For more information on all the amazing new colors, and PANTONE Products in general, please be sure to visit their official WEBSITE.

 

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Graphic Design News: #PANTONE Announces The 2016 Color of the Year!

  • date
  • December 19, 2015

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Every single year the entire “Graphic Design World” is completely on pins and needles wondering what color chip will PANTONE pick for their 2016 Color of the Year. Well, for the next season they have picked TWO colors! The choices are Rose Quartz (13-1520) and Serenity (15-3919)! This is sort of a landmark event because it’s the first time in many many years they have chosen more than one color! Plus, they’re totally great! We love them!!

 

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© 2016 Chip Kidd

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