- October 1, 2015
In Judge This (TED Books), Kidd takes us through his day as he takes in first impressions of all kinds. We follow this visual journey as Kidd encounters and engages with everyday design, breaking down the good, the bad, the absurd, and the brilliant as only someone with a critical, trained eye can. From the design of your morning paper to the subway ticket machine to the books you browse to the smartphone you use to the packaging for the chocolate bar you buy as an afternoon treat, Kidd reveals the hidden secrets behind each of the design choices, with a healthy dose of humor, expertise, and of course, judgment as he goes.
A purchase of this book at the Fair enters you into the drawing to win an Experiences with Authors prize — a personally guided (by Chip Kidd) tour of the exhibition “Chip Kidd Presents: Batman Black and White: The Sketch Covers.” For more details about this special art show please visit our ‘Next Appearance” page.