JOURNAL

New Colors, New Stories: Graphic Designer Chip Kidd on Pantone’s 112 New Graphics Colors

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  • March 10, 2016

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Anyone with an interest in Graphic Design knows all about the PANTONE™ Coloring System. They are the industry standard for COLOR relating to print. For those unfamiliar with Pantone we have included a video at the very bottom of this post that gives a brief history.

But, back to the main issue. This year the Pantone company made a major announcement that they will be adding 112 new colors to their color palette. To introduce these new colors they created three promo videos which feature stories on some well known Graphic Designers who all explain what “color means to them”. Chip Kidd was among the list:

 

 

That was a fun video, right? Now check this out. Pantone sells their product in 3 new formats:

The first one is what they call COLOR CHIPS. This is a book with small color chips they can be torn-out to add along to your design work. They help Printers make sure every color is exact.

The next format is their standard FORMULA GUIDE. This is a fan-like color palette which expands to show different color chips. It’s a solid unit.

Then, there’s a thing that’s kinda new called COLOR BRIDGE. This is the standard Formula Guide with another guide that shows what these colors will look like when displayed on the web. This is a very important resource for Web Designers.

For more information on all the amazing new colors, and PANTONE Products in general, please be sure to visit their official WEBSITE.

 

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© 2016 Chip Kidd

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