The Book Designer, Chip Kidd, knows all too well how often we judge things by first appearances. In this new, fast-paced, TEDTALKS WITH CHIP KIDD he explains the two techniques designers use to communicate instantly – clarity and mystery – and when, why and how they work. He also celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers. TEDTalks is a daily video podcast of the best talks and performances […]